Articles
Posts by Joel Longie
01Behavioral Design
How product narrative shapes user identity and behavior
Why product narrative outlasts goals in driving behavior change, the four conditions the research keeps pointing to, and where the evidence pushed back on what we walked in believing.
May 10, 2026Read
02Product Thinking
Why people quit apps they just downloaded
The data is ugly, the timeline is short, and most teams are measuring the wrong things. Here is what actually happens after someone installs your app.
Apr 24, 2026Read